Mood Board (Fonts)

Before creating my magazine front cover, I created a mood board of fonts to find something that would work well as my masthead. I wanted to find a font that would connote/suggest a certain theme or genre to my target audience; for example, you can see one of the font I've circled is slightly eroded and looks worn which could suggest the magazine is slightly vintage or not ordinary. Although this font suited the style of my magazine, I felt it was too masculine as my target audience were teenage girls. Therefore I tried other fonts that had curls to connote femininity (circled above). However, I felt that the font was too feminine as my magazine was about women with power. I also decided to try something that was more formal, for example you can see I tried a serif font which again looked quite old but I felt that it would appeal more to an adult audience. In order to find something in the middle I tried using a more conventional font similar to what I'd seen when researching existing magazines. You can see the last font I circled is a sans serif font which makes it more informal. It is also quite soft with rounded sides to connote the idea of femininity without being too 'girly'. Overall, I felt that this was the most successful font.