Mood Board (Advertising)

In order to gain an understanding of the type of advertisers that would be attracted to my magazine, I had to break down my target audience. For example, my predicted readership would roughly be 75% female, 25% male. Broken down further, it would have a median age of 16 and would mainly attract students or the employed. This helps to determine the types of advertisers that would want to be included in my magazine. In regards to psychographics, my target audience include three main social stereotypes, this includes: Hipsters, Trendies and Indie Scenesters. From this, I've been able to identify certain buying habits which has helped me to identify certain brands they'd be interested in. For example, clothing and grooming products proved to be the most common purchase in my audience research; therefore brands like Bedhead, Levi's, OPI, converse and Dr Martens would all be very popular with my target audience. However, age is another important factor as my target audience age range was from 13-19; therefore varied brands/advertisers could be used. For example, alcohol could be advertised for the age of 18 and above, but Red Bull and Starbucks could also be advertised for the younger teenagers. To link the advertising closely to the music magazine, I've also found that brands like Apple and Beats are popular with my target audience. For example, the Apple iPhone provides you with iTunes which is a quick and easy software to store thousands of songs. Beats by Dre are also a popular brand as they are headphones that can provide high quality sound. Demographically, the teenage age range would also mean fast food would be a successful advertisement as most of young people's income is wasted on food; therefore I've considered brands like Mountain Dew drinks and Mcdonalds.